“Ladron que roba a ladron tiene cien años de perdon.” “A thief who steals from a thief will receive 100 years of forgiveness.” – Latin American proverb A heist movie in the classic Hollywood tradition, “LADRON QUE ROBA A LADRON” follows two veteran thieves, Emilio and Alejandro, who reunite to rob the biggest thief they know — Moctesuma Valdez, a TV infomercial guru who’s made millions selling worthless health products to poor Latino immigrants. Valdez’s empire is next to impossible to infiltrate. But Emilio and Alejandro know if they go undercover as day laborers — chauffeurs, gardeners, maids, and repairmen — they can rob Valdez blind right under his nose. It’s a perfect plan…except that no one on their team wants the job. Refusing to give up, Emilio and Alejandro come up with a solution so insane it might just work — use real day laborers. Within days, they form a team of criminal amateurs with just the right skills. There’s Julio, a TV repair shop employee who’s also an electronics expert, Rafa and Rafaela, a valet and his mechanic daughter in charge of transportation, Miguelito, a Cuban refugee actor and master of disguises, and the metro-sexual ditch digger, Anival, who plays the token heavy. None of them has ever committed a crime — much less a con — in their lives, but this motley crew of underdogs — so often taken for granted — is ready to face impossible odds and “receive 100 years of forgiveness.” Full of humor and heart, “LADRON QUE ROBA A LADRON” proves that being underestimated is sometimes your best advantage. Lionsgate’s “LADRON QUE ROBA A LADRON”…is one such film that hopes to give the underserved Latin audience living in North America a taste of commercial, entertaining storytelling that actually reflects Latino culture within the United States. Produced in Spanish by McNamara’s production company, Panamax Films, set in Los Angeles, and featuring actors from South America, Latin America and the U.S., the film represents the incredible diversity of the Latino community. It’s both a fresh, class-conscious spin on the heist genre and a rousing underdog story about the immigrant experience in America.
You’ll notice that Lionsgate is not targeting the English speaking audience at all, even those who are avid foreign film fanatics. The poster for “LADRON Que Roba A Ladron” is in Spanish – including its release date. And no English translation of the film’s title is provided anywhere.