Gary Hustwit’s Rams is a documentary portrait of Dieter Rams, one of the most influential designers alive. For over fifty years, Dieter has left an indelible mark on the field of product design and the world at large with his iconic work at Braun and Vitsoe, and his influence on Apple. Dieter’s “Ten Principles of Good Design” is a list of edicts that champions simplicity, honesty, and restraint, and still applies to design theory and practice today.
Rams is a design documentary, but it’s also a rumination on consumerism, materialism, and sustainability. Dieter’s philosophy is about more than just design, it’s about a way to live.