In the movie Ouija, based on the board game of the same name, a group of friends must confront their most terrifying fears when they awaken the dark powers of an ancient spirit board.
What’s next? A movie based on the HiHo Cherry-O board game?
Hasbro Chief Marketing Officer John Frascotti was recently spoke of the movie Ouija, specifically spouting this utter bullsh*t, in all sincerity, “In cases like Ouija for example, what’s essential is that there’s a brand beneath it that has a lot of potential for storytelling. We look for those brands that have story and character at their foundation because inevitably for any type of storytelling format, whether it’s a movie, a television show, a digital comic, it has to have great story and great characters at it’s foundation.”