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iPic Theaters are, by far, the United States’ best movie theater experience. The chain has 15 locations, nationwide, with more on the way.
iPic Scottsdale is completely renovated and iPic’s founder and CEO, Hamid Hashemi, tells WildAboutMovies.com founder Tim Nasson that all the changes are “plotted and calculated and curated, with hospitality at heart. We want you to feel like you’re a guest in our home. This is a restaurant business, and the theaters are secondary.”
Hashemi said that “seventy five to eighty percent of guests who come to an iPic during the weekend are in fact not there to see a movie. They are there for the food.” And he knows firsthand the difficulty of overcoming the stigma of theater food, which conjures up images of stale popcorn and nachos, and soggy hot dogs.
His company thought carefully about how they could provide customers with a solid culinary experience, hiring James Beard Award-winning chef Sherry Yard to take the helm as the food division’s chief operating officer. There are restaurants at nine of the iPic locations, and those that don’t have attached restaurants still have a bar area and offer table service inside the theaters. (The iPic Scottsdale location, located in the high end Scottsdale Quarter, has a Tanzy Restaurant and it is one of the best restaurants in North Scottsdale. It’s a hidden treasure, comparable in food quality and ambiance to the five star Dominick’s Italian Steak House, which also resides in Scottsdale Quarter).
Hashemi said he understands the challenges of moving into hospitality. “Operating a theater is much different than running a restaurant,” he said. “When you’re running a traditional movie theater, your food is popcorn, soda, hot dogs, nachos and candy,” he said. “You’re not running a full food operation — you’re running a concession stand.”
All eight auditoriums at the breathtaking iPic Scottsdale location feature seating pods, which Hashemi said are “designed to provide an intimate seating and sound experience.” There are two or three reclining leather seats per pod, and each pod has a swivel table, cup holders and a little cubby in the corner to place personal items. The requisite blanket and pillow at each seat remain. There is a call button to push if you happen to run out of wine or need a popcorn refill.
The inside walls of the pods are covered in textured bubbles that Hashemi tells us are the best in acoustic technology and enhance the guest’s sound experience.
The front row of the theater has a row of Chaise lounges, great for date night at the movies, where you can cuddle and watch the movie. The Chaise lounges row also include the dining experience.
Private Birthday Parties
iPic is also the best place for you to host a birthday party if you’re Wild About Movies. Any iPic location around the United States can secure an auditorium for you and your friends and family. The intimate theaters, averaging between 55 and 70 seats per auditorium, make having a birthday party at iPic a no brainer and something that every one of your guests will remember forever.
SPECIAL EVENTS at iPic Scottsdale:
Stay tuned for the iPic New Years Eve event.
Become an iPic VIP. It’s free.
Buy your tickets today for Mary Poppins Returns, in theaters December 19, 2018.